Peter joined Yuan Zhen UK Investment in August 2012 to oversee the UK Group operations. Peter has spent much of his career living and working in the Greater China region and is a Durham University graduate in Chinese and Management Studies. Peter’s marketing background has seen him working on a wide range of diverse projects from new car launches and branding programmes to planning and implementing the first ever fashion show on the Great Wall of China. He established a profitable new business unit for a global property company in their first development in mainland China and more recently led growth in the Asia region for an innovative UK healthcare solutions provider. Peter is based in London.